Rare Autographs,Manuscripts,Books & Photography
This lot is closed for bidding. Bidding ended on 4/11/2019
John Steinbeck letter to his friend and famous Advertising agent Howard Gossage. Steinbeck won the 1962 Nobel Prize in Literature "for his realistic and imaginative writings, combining as they do sympathetic humour and keen social perception."He has been called "a giant of American letters," and many of his works are considered classics of Western literature. His friend Howard Luck Gossage (1917–1969), frequently referred to as "The Socrates of San Francisco,"was an advertising innovator and iconoclast during the "Mad Men" era. He is known for having said that, "The object of your advertising should not be to communicate with your consumers or your prospects at all but to terrorize your competition's copywriters."
Co-founder at age 36 of the advertising agency Wiener & Gossage, Howard Gossage is listed by Advertising Age at number 23 of its 100 advertising people of the 20th century
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